CHEERS TO ALL

It is the role of advertising and communication to build brand equity and drive sales. However, it is also the responsibility of advertising and brands to understand culture and play a role in breaking stereotypes.

The HEINEKEN Company has launched a lovely ad film that uses only the power of visuals and lyrics to break a strong stereotype associated with drinking beer.

Don't miss the last line, where they do not mention beer at all. Very smart!

JAMES BOND - I AM WORKING

If you have been a James Bond fan and a regular watcher of the Bond franchise movies, you will remember the classic dialogue 'Shaken, not stirred' when James Bond is asked how he prefers his Martini. 

All of that started changing when #Heineken started associating with the Bond movies since 1997. However, James Bond himself was shown drinking Heineken only from the 2012 film Skyfall. 

Now, as the new #Bond movie 'Time To Die', which is set to release in April'20 starts its promotions, Heineken has gone a step further by showing James Bond drinking their alcohol free version of beer - Heineken 0.0, while working. 

They have released a new video, and in that you see Daniel Craig, dressed in a tuxedo, refusing the vodka martini that the bartender serves to him, and rather calls for a Heineken 0.0

"I'm working," he then says to the barman.

The ad ends with the tagline: "Now you can while working". 

You can see the full video here:

James Bond Heineken 0.0 Ad