WILL THIS BE THE MOST INSTAGRAMMED PRODUCT?

#Ikea has launched a unique product that you may have never seen before: the Müpolash.

What is it and how did it come into existence? 

Their consumer data analytics showed them two things:

1. Out of all their products that consumers put up on #Instagram, these four products are Instagrammed the most: a mug, pot, lamp and shelf. 

2. White is the most Instagrammed colour. 

Combining all of this analysis, they created the Müpolash (a combination of the four products mentioned above) made of 100% biodegradable materials, and crafted through 3D printing. 

The idea behind this new object is that if IKEA’s mugs, pots, lamps and shelves are getting a lot of traction, then the MÜPOLASH should be the “most Instagrammable thing ever made.

Müpolash is currently on display at the Design Museum of Gent, Belgium. There are only four other Müpolashes in the world. To win one, you need to use the #Müpolash AR Instagram filter and capture a nice shot of the product in your home.

It will be interesting to see the digital traction that an idea like this gets, which comes at a very marginal cost.

COLOUR ME AND BRING ME TO LIFE!

In Australia, #Kellogg's has teamed up with #Crayola and launched special cereal boxes that come without the standard colours. They are then encouraging consumers to colour the boxes in their own way, upload the picture to a webpage that brings the colored image to life via Augmented Reality (AR). This is brilliant at so many levels: 1. It breaks the monotony on the retail shelves and makes their packs stand out. 2. They give an even stronger reason for parents to buy their packs in comparison to other cereal brands in the market. 3. By giving the opportunity of colouring the box, Kellogg's engages even with children who may otherwise not enjoy the cereals so much. 4. There can't be a bigger Aha moment for a kid than to see his or her own creation come to life through #AR. 5. The entire ritual from shopping, consuming, colouring, uploading and sharing brings the entire family together, thereby creating an emotional bond with the brand. 6. By giving daily prizes to the best creations, the brand keeps the conversation going even after the colouring has been done. 7. A simple #packaging hack like this brings in so much of #PR and earned media for Kellogg's as well as Crayola.

                                     #CPG #FMCG #marketing #brand #creativity #idea