#Ikea has launched a unique product that you may have never seen before: the Müpolash.
What is it and how did it come into existence?
Their consumer data analytics showed them two things:
1. Out of all their products that consumers put up on #Instagram, these four products are Instagrammed the most: a mug, pot, lamp and shelf.
2. White is the most Instagrammed colour.
Combining all of this analysis, they created the Müpolash (a combination of the four products mentioned above) made of 100% biodegradable materials, and crafted through 3D printing.
The idea behind this new object is that if IKEA’s mugs, pots, lamps and shelves are getting a lot of traction, then the MÜPOLASH should be the “most Instagrammable thing ever made.
Müpolash is currently on display at the Design Museum of Gent, Belgium. There are only four other Müpolashes in the world. To win one, you need to use the #Müpolash AR Instagram filter and capture a nice shot of the product in your home.
It will be interesting to see the digital traction that an idea like this gets, which comes at a very marginal cost.
It will be interesting to see the digital traction that an idea like this gets, which comes at a very marginal cost.
No comments:
Post a Comment
Please leave your comments. I will really appreciate your feedback.