In line with their strategy to diversify and keeping innovating #Pepsi has just announced the launch of their Pepsi Cafe range.
This special combination of #cola with #coffee will be a limited edition that would be launched in the US market in April 2020 and would be available in two flavors - original and vanilla.
What is interesting is that Coca Cola has a similar product called Coke Plus Coffee, which is available in a few markets but still not available in USA.
Will we see Coca Cola moving fast and bringing their product in the US markets before the debut of Pepsi Cafe? It's a wait and watch game.
However, this also will eat into the share of the cold coffee market, so we will see lot of action from the coffee players as well to protect their share.
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