Today, #China celebrates its Chinese New Year and it is a tradition and custom in China for elders to hand over red envelopes filled with money (known as "hongbao") to children for good luck.
Taking this consumer insight, #Nike has come up with an amusing twist to this tradition in their new ad, which shows a funny chase between an aunt trying to give her niece the red envelope and the niece trying to avoid it as much as possible.
This film by the ad agency Wieden+Kennedy has been shot quite well, covering various places like fields, rooftops, festivals to show the chase and has been built on a strong consumer insight.
The role and integration of the product into the tradition and #culture is seamless, without showing any disrespect. It just reminds the audience to celebrate, while having fun and staying active.
What really brings a smile to the face is the surprise at the end. Enjoy this wonderful film.
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