WORLD MANUFACTURING OUTPUT

There is a lot of talk around how the world will change, economies would behave differently and how manufacturing output would shift across nations due to various political and economic reasons. 

Now what will happen in the coming months/years is difficult to predict, but what we can surely see is how the world's manufacturing output set-up is today. 

1. 52% of the world's output is concentrated in Asia, coming from 8 countries led by #China at 4t (28% of the world total) followed by #Japan at 1t (7% of the world total).

2. Although, North America accounts for only 18% of the world's output, #USA occupies 16.65% of the world total, coming second after China. 

3. Europe accounts for 22% with #Germany being equal to the next three nations in terms of output.

4. #India occupies the sixth rank and if it wants to grow into a super power, it will have to continue increasing its share further.

GONG XI FA CAI

Today, #China celebrates its Chinese New Year and it is a tradition and custom in China for elders to hand over red envelopes filled with money (known as "hongbao") to children for good luck. 

Taking this consumer insight, #Nike has come up with an amusing twist to this tradition in their new ad, which shows a funny chase between an aunt trying to give her niece the red envelope and the niece trying to avoid it as much as possible.

This film by the ad agency Wieden+Kennedy has been shot quite well, covering various places like fields, rooftops, festivals to show the chase and has been built on a strong consumer insight.

The role and integration of the product into the tradition and #culture is seamless, without showing any disrespect. It just reminds the audience to celebrate, while having fun and staying active.

What really brings a smile to the face is the surprise at the end. Enjoy this wonderful film.