TAKE A CHANCE

ost of the times, when I see a #job posting, I notice that experience of that industry is mentioned as a prerequisite. Recruiters shortlist or reject applications basis the filter of whether a person has worked in the industry or not. I believe that this approach often makes you lose out on lot of good talent.

One can learn about the #industry on the job too, as long as the person comes with the right values, attitude and aptitude that blends well with the #culture of the organisation.

In my career, I have changed industries thrice. I moved from #retail to #FMCG and then to #B2B in Nutrition. Every time, I was able to do it because someone was willing to take a chance on me, and go beyond the requirement of the industry experience filter. I am thankful to each one of them.

In fact, if you look at some of the successful corporate leaders, they have changed paths, moved to different industries and yet done so well in their careers.

Whenever I recruit, I never let the lack of industry experience stop me from shortlisting an application if the rest of the CV is interesting and exciting.

So my message to all the recruiters and the managers out there is this: Take A Chance and you will be surprised to find some rare gems.

DATA VOCABULARY

As we continue to take accelerated steps towards a more digitalized world, there is going to be more and more data that will be created and stored on the Internet and the cloud.

So, 1 MB and 1 GB are soon going to be a thing of the past. We have already reached a stage where 1 EB (Exabyte) of data is being created each day!

Projections are that we are soon heading towards Brontobyte and beyond.

Here's a mind-boggling fact: A 1BB hard drive would cover the earth 23,000 times!

Time to upgrade our data vocabulary then.

FOLLOW YOUR PRESCRIPTION

A lovely piece of work done by the agency 180 Kingsday, Netherlands for WHO. 

The visuals are simple to understand with a powerful message behind them - Stay at Home. The way the different props have been used to combine medicinal equipment with household items is quite #creative. Don't miss the chair in the bottle 🙂

WITH LOVE FROM AUS

Tourism Australia has come up with a charming and beautiful film that shows the various aspects of Australia - its architecture, its wild life and so much more.

This new ad, made by M&C Saatchi wants to tell the world that Australia will be waiting with open arms, ready to welcome visitors as soon as normalcy returns. 

Enjoy the wonderfully well shot film and put Australia in your travel plans of the future!

WORLD MANUFACTURING OUTPUT

There is a lot of talk around how the world will change, economies would behave differently and how manufacturing output would shift across nations due to various political and economic reasons. 

Now what will happen in the coming months/years is difficult to predict, but what we can surely see is how the world's manufacturing output set-up is today. 

1. 52% of the world's output is concentrated in Asia, coming from 8 countries led by #China at 4t (28% of the world total) followed by #Japan at 1t (7% of the world total).

2. Although, North America accounts for only 18% of the world's output, #USA occupies 16.65% of the world total, coming second after China. 

3. Europe accounts for 22% with #Germany being equal to the next three nations in terms of output.

4. #India occupies the sixth rank and if it wants to grow into a super power, it will have to continue increasing its share further.

USE IT - STOP THE SPREAD

This is an advertisement created by Zuck & Berg, Armenia for World Health Organization asking people to stop the spread of the virus. 

How? 

Use your brains - Do not panic and do not fall for rumours, fake news or misinformation.

Use soap - Wash your hands frequently.

Such a powerful visual! Well thought through and quite creative. 

ZOOM ART GALLERY

Zoom has launched a new art gallery of Zoom backgrounds to add some fun to the meetings, but more importantly , to support artists during this pandemic.

The background art, designed by different artists can be downloaded from a site called Meeting Masterpieces, where people can donate either to the artist or to a charity of their choice.

The project has been launched by New York based consultancy co:collective. The site features work from a diverse array of talented artists. Each background is either a pre-existing piece from the artist or a new custom creation.

Artists can either direct payments straight to their personal accounts, or they can recommend a suggested charity donation.

 

This is a wonderful example of communities coming together to help each other, to uplift each other.

CHECK LIST

If are a marketer or an agency that works on a brand and wondering what kind of #marketing you should be doing at this time, then the answer is simple.

You need to be considerate, compassionate and humane.

Put out your brand message, if and only if it helps the receiver in this difficult time, and if you are unsure then this check list from #Ogilvy should help you.

HISTORY OF PANDEMICS

'The world is a global village' - this quote hasn't had a far more significant impact than now, in this uncertain time when an event that started in one part of the world has raised its tentacles and reached all the other parts of the world as well.

In the last 100 years, the outbreak of #Coronavirus is the eighth time that the WHO has declared a pandemic.

However, if you look back into history over the centuries, as the human species has evolved and developed, pandemics have always been around - some big, some small.

Here are two infographics that will take you through the history of pandemics and the death toll of each one of them.

As is evident, with more and more advancement in medical science, we have been able to control these pandemics in a better way.

However, the first step always is

#Intent and #Action. That is what makes the difference.

We can overcome this one too if our intent is right and our actions then back that intent.

You and I have to work on it together. It is no more about them, it is about us!

WORK FROM HOME

As the #Coronavirus continues to spread across the world, more and more companies are asking their employees to work from home. 

Now, employees in companies where this #culture wasn't prevalent are finding it hard to work from home as they have never done it before and they are not sure how to go about it without affecting their performance and productivity. 

Working from home is not easy. It takes effort and a certain mindset. I came across these brilliant designs/creatives done by Sarah Chivers that act as a good reminder of what should be done in ensuring that work from home delivers the results that you want. 

Hope this helps!

GUIDE THAT FIGHTS CORONAVIRUS

We all know how #coronovirus has been spreading all over with cases being detected across multiple continents. 

We also know how prevention is better than cure and boosting our immunity is one way to avoid coming under attack. 

However, there are other simple but important steps too that will keep us all protected.

I am sure that people in #India would have seen this #Lifebuoy print ad that they released a week back, using the abbreviation of F.I.G.H.T.S to educate and inform people on what else they can do to fight the virus. 

Other than the use of the abbreviation, what also strikes you is the bold move by the brand to name four of its closest competitors in the same ad - Lux, Dettol, Santoor and Godrej No. 1

People who consider this as a marketing or a publicity stunt need to think again. No other brand had done this and not many brands can pull off something like this. 

This is a sign of a brave and secure #brand that sees its purpose to be more important than a mere piece of advertising.

It is no surprise that this comes from #Unilever as they strongly believe and follow purpose in their communication.