We all know how #coronovirus has been spreading all over with cases being detected across multiple continents.
We also know how prevention is better than cure and boosting our immunity is one way to avoid coming under attack.
However, there are other simple but important steps too that will keep us all protected.
I am sure that people in #India would have seen this #Lifebuoy print ad that they released a week back, using the abbreviation of F.I.G.H.T.S to educate and inform people on what else they can do to fight the virus.
Other than the use of the abbreviation, what also strikes you is the bold move by the brand to name four of its closest competitors in the same ad - Lux, Dettol, Santoor and Godrej No. 1
People who consider this as a marketing or a publicity stunt need to think again. No other brand had done this and not many brands can pull off something like this.
This is a sign of a brave and secure #brand that sees its purpose to be more important than a mere piece of advertising.
It is no surprise that this comes from #Unilever as they strongly believe and follow purpose in their communication.
