HISTORY OF PANDEMICS

'The world is a global village' - this quote hasn't had a far more significant impact than now, in this uncertain time when an event that started in one part of the world has raised its tentacles and reached all the other parts of the world as well.

In the last 100 years, the outbreak of #Coronavirus is the eighth time that the WHO has declared a pandemic.

However, if you look back into history over the centuries, as the human species has evolved and developed, pandemics have always been around - some big, some small.

Here are two infographics that will take you through the history of pandemics and the death toll of each one of them.

As is evident, with more and more advancement in medical science, we have been able to control these pandemics in a better way.

However, the first step always is

#Intent and #Action. That is what makes the difference.

We can overcome this one too if our intent is right and our actions then back that intent.

You and I have to work on it together. It is no more about them, it is about us!

GUIDE THAT FIGHTS CORONAVIRUS

We all know how #coronovirus has been spreading all over with cases being detected across multiple continents. 

We also know how prevention is better than cure and boosting our immunity is one way to avoid coming under attack. 

However, there are other simple but important steps too that will keep us all protected.

I am sure that people in #India would have seen this #Lifebuoy print ad that they released a week back, using the abbreviation of F.I.G.H.T.S to educate and inform people on what else they can do to fight the virus. 

Other than the use of the abbreviation, what also strikes you is the bold move by the brand to name four of its closest competitors in the same ad - Lux, Dettol, Santoor and Godrej No. 1

People who consider this as a marketing or a publicity stunt need to think again. No other brand had done this and not many brands can pull off something like this. 

This is a sign of a brave and secure #brand that sees its purpose to be more important than a mere piece of advertising.

It is no surprise that this comes from #Unilever as they strongly believe and follow purpose in their communication.