When you scratch your head because it itches and not because you are thinking, it makes you look stupid.
This is the premise on which Saatchi & Saatchi launched this print campaign for Head and Shoulders shampoo in the UAE market.
They took strong, recognizable, real and fictional characters - Albert Einstein, Sherlock Holmes, Indiana Jones and James Bond and created special illustrations, showing them scratching their heads. Each ad ends with the tag line 'Dandruff makes you look stupid'.
Not only is the #advertising smart, but the font and style of the tag line in each picture has been designed to look like the part of the rest of the surrounding, and the hand that holds the Head and Shoulders bottle in each ad is also a part of the overall set-up, making it all look seamless.
So, the #creativity and the quality of art in these layouts is very good, paying great attention to every detail.
