INVEST IN IRON

On the occasion of #Dhanteras, when Indians invest in either gold or silver, here is a campaign that is asking them to invest in iron! There is a reason behind it. India ranks the highest in world for prevalence of anaemia among its women, and second woman in urban India is anaemic due to iron deficiency. So, #DSM India partnered with FCB Ulka and launched a special campaign – Project #Streedhan. Project Streedhan raises awareness about anaemia among urban Indian women by asking them to give the same importance to iron as gold, and to invest in it by eating healthy, iron-rich foods to reduce iron deficiency. The entire film has been shot in quite a unique way, showing women from different strata and parts enjoying various iron-rich foods. It has the powerful voice of Madhupurna Ganguly along with music by Debasis Shome. More than 50 jewellers in #India have joined hands in this initiative and committed to spread the message to their customers. 

Since the last few days, this video has been gaining traction, and the media has also been talking about it, helping the campaign achieve its objective of informing, educating and generating conversations.

WORLD'S FIRST SMART NUTRITION BOTTLE

As the world population continues to become more aware and conscious of its health, nutrition and lifestyle, we keep seeing companies come up with #innovations that may or may not set the market on fire. 

Technology start-up firm LifeFuels claims that it has launched the ‘world’s first’ smart #nutrition bottle', which comes with an #app to track your hydration and nutrition goals.

The bottle uses naturally-flavoured FuelPods along with water to provide a variety of functional ingredients such as electrolytes and antioxidants.

The bottle comes with a seven-day battery life, and can hold up to three FuelPods, which can craft up to 90 customised beverages, depending on your taste and your mood. 

The question is whether such a product will see scale or remain limited to a niche audience. 

Venture capitalists seem to be giving the company a thumbs up so far, as LifeFuels has just secured a Series A funding recently.

Lets's see how this segment and category evolves and whether the big players jump onto this opportunity or not.

FC BASEL : 125 YEARS

hashtag#FCBasel, Switzerland's most famous football club celebrated its 125th Anniversary last weekend over a three day event - #football matches, signing by the stars, matches between the legends, music in the evening and much more.

DSM, being one of the sponsors of FC Basel had a very good representation through its #products and #solutions from personal care, human nutrition and animal nutrition business. It was wonderful to see my colleagues smiling and enjoying the interactions with visitors across ages.

Watching a football match live in the stadium was a great experience! 

hashtag#emp #nutrition #personalcare #animalnutrition