LEAP DAY

You may see Ryan Reynolds as a sharp actor. However, I see him as an astute marketer who knows how to leverage an opportunity when he sees one.

Today is 29th February. A leap day. In school, we always felt sad for a person who celebrated his/her birthday on 29th February as they would get to celebrate it only once every four years. What that also meant was that those people moved from one age to another every four years only.

Ryan Reynolds used this insight, found a person born on Feb 29th, 1936 and then made her try her first legal drink (of course, his own brand - Aviation Gin) when she turned 21 in the year 2020!

Loved the casting, the acting, the creativity and the storytelling in this adorable video.

This is yet another smart move that Ryan has pulled off after the coup that he did a few months back by doing three different brand ads in a single ad.

WORLD'S FIRST SMART NUTRITION BOTTLE

As the world population continues to become more aware and conscious of its health, nutrition and lifestyle, we keep seeing companies come up with #innovations that may or may not set the market on fire. 

Technology start-up firm LifeFuels claims that it has launched the ‘world’s first’ smart #nutrition bottle', which comes with an #app to track your hydration and nutrition goals.

The bottle uses naturally-flavoured FuelPods along with water to provide a variety of functional ingredients such as electrolytes and antioxidants.

The bottle comes with a seven-day battery life, and can hold up to three FuelPods, which can craft up to 90 customised beverages, depending on your taste and your mood. 

The question is whether such a product will see scale or remain limited to a niche audience. 

Venture capitalists seem to be giving the company a thumbs up so far, as LifeFuels has just secured a Series A funding recently.

Lets's see how this segment and category evolves and whether the big players jump onto this opportunity or not.