Showing posts with label celebration. Show all posts
Showing posts with label celebration. Show all posts

Friday, June 26, 2020

MY ENCOUNTERS WITH SUSHANT SINGH RAJPUT

Steve Jobs once mentioned in a commencement speech about 'Connecting the Dots'. Now, when I look back at my various near and far encounters with Sushant Singh Rajput, I see those dots.

All who follow Indian cinema know that Sushant Singh died on 14th June 2020 and we are now discovering so many new facets and dimensions of him and his intelligence.

Let me share my four encounters with him:

2013: Met him for the first time a few years back at an actor friend's party. He was preparing for the movie Dhoni back then.

2015: Nestle India signed him for Munch just a few months after I moved from Munch to Kitkat. For days, the new Munch ad with Sushant used to keep playing on computer screens near me and the jingle got etched in my memory

2019: I was in a bus when I saw him on the streets of Switzerland. I tweeted to him to check if it was him and he confirmed by liking the tweet.

Two days later, I saw a post of Sushant on his Instagram feed where he posted a picture of him feeding birds and the place was right below my apartment.

I missed him by a whisker in the last three encounters and thought I will meet him again someday. Alas, that was not to happen.

My biggest lesson from this:
When alive, celebrate the man. When dead, celebrate his life.


Saturday, February 29, 2020

LEAP DAY

You may see Ryan Reynolds as a sharp actor. However, I see him as an astute marketer who knows how to leverage an opportunity when he sees one.

Today is 29th February. A leap day. In school, we always felt sad for a person who celebrated his/her birthday on 29th February as they would get to celebrate it only once every four years. What that also meant was that those people moved from one age to another every four years only.

Ryan Reynolds used this insight, found a person born on Feb 29th, 1936 and then made her try her first legal drink (of course, his own brand - Aviation Gin) when she turned 21 in the year 2020!

Loved the casting, the acting, the creativity and the storytelling in this adorable video.

This is yet another smart move that Ryan has pulled off after the coup that he did a few months back by doing three different brand ads in a single ad.