DATA VOCABULARY

As we continue to take accelerated steps towards a more digitalized world, there is going to be more and more data that will be created and stored on the Internet and the cloud.

So, 1 MB and 1 GB are soon going to be a thing of the past. We have already reached a stage where 1 EB (Exabyte) of data is being created each day!

Projections are that we are soon heading towards Brontobyte and beyond.

Here's a mind-boggling fact: A 1BB hard drive would cover the earth 23,000 times!

Time to upgrade our data vocabulary then.

FIRST VIDEO CALL

It was just 10 years back when Steve Jobs was on stage and he announced to the world about the possibility of doing a video call on an iphone 4 through FaceTime. 

He then went and demonstrated it by doing a live call. 

Today, 10 years later, a video call just seems like a part of our normal lives and we take it for granted. It has just been here for a decade. That is the power and speed of technology. 

A decade down the line, we might reflect on something else that would become a part of our normal lives. But for now, enjoy this video from the archives that will show you how the vision of a man brought revolution in the lives of all.

Video Credit: CNET

SAMSUNG MICROCODES

In the current world of noise and clutter, it's always a challenge for #brands to get the attention of their target audience.

Every marketer keeps thinking of new ways of reaching their consumer through their advertising and #communication. Now what if you start incentivising people to watch your ads across the different platforms? That is exactly the idea behind #Samsung Microcodes.

This is an initiative in Australia where, Samsung Australia has hidden codes in their ads around the country to celebrate the launch of the Galaxy S20. These codes are extremely tiny and could be hidden in their TV ads, posters, online ads, mobile ads or any other #advertisement that they roll out. The first one to find a winning code gets a free Samsung Galaxy S20 Ultra 5G!

Such a creative way to engage people, get them to pay attention to every ad on every platform and also build excitement for the new launch!

LETTERS OF THE ALPHABET

A couple of months back, when the news of Sundar Pichai becoming the CEO of Google's parent company Alphabet came out, all the media was covering this piece of new and going into the details of Sundar Pichai and his career trajectory .

However, not many know that the parent company #Alphabet actually owns a number of different companies and businesses across diverse industries and segments, and #Google just happens to be one of their biggest ones.

The infographic below will give you an overview of where all Alphabet has their presence in. 

When I saw this infographic, I started looking at the beginning letter of each of these companies instantly. I wanted to see how many letters does the company Alphabet have in its company portfolio. In between these 16 companies, they already have 10 letters of the alphabet (C, D, G, J, L, M, S, V, W, X). 

Let's see, if in future, under the leadership of Pichai, Alphabet expands further in creating a portfolio of #companies covering all the 26 letters of the alphabet or not.

INNOVATION: SAMSUNG SERO

The thing with breakthrough #innovation is that you have to be the first one to come up with something that the consumer hasn't asked for. Then you have to create the demand and desire for such an innovation through the story that you tell. In such instances, there will be lot of failures and you have to be ready to embrace them to unearth that one gem that the world will talk about.

The #CES or Consumer Electronics Show that is held in Las Vegas every year is a Mecca of innovation where each company and brand tries to outdo others by showcasing ideas, concepts and ready to launch products.

This year is the 50th edition of the show and there are lots of exciting launches coming into the market soon. One of them that I found quite interesting is #Samsung Sero.

The #Sero is a rotating television so that you can watch content in the traditional way and also enjoy your social media feed and mobile content in a vertical format. Priced at £1,240, this 43-inch TV comes with a 4.1-channel, 60W speakers.

Will this become mainstream and would other brands follow suit is something only time will tell. However, it is worth applauding the ingenuity and bravery of Samsung to venture into this new space. 

RAZR HAS ARRIVED!

Once upon a time, there were flip phones in the world. Until, some companies decided to change the game and flip phones became a part of folklore. 

But then, how can you keep the forefather of flip phone, #Motorola away from it? They were the pioneers in the flip phone era, launching their first flip phone model StarTAC way back in 1996. 

Now, more than two decades later, Motorola launches its new model of Motorola Razr that is sleek, modern and stylish. It comes with all the features that you expect in a smart phone and yet retains some of the heritage from the earlier versions of the Razr. 

A launch like this deserves an edgy commercial as well. Motorola does complete justice with their new ad film, which has great visuals accompanied with a strong music track. 

Enjoy this one and swoon over the new Razr.

LOOKING INTO THE FUTURE

The year was 1953. 

It was quite a few decades before pioneers like Nokia or Motorola showed the world the possibility of portable #mobile phones.

Any chance of the Internet pervading the personal and professional lives seemed far-fetched because the #Internet hadn't even been created by then. 

Smart phones, selfies and 4G were not even terms anyone had heard of. 

Despite all of this, Mark Sullivan from The Pacific Telephone and Telegraphy company was able to stick out his neck and make some bold predictions about how the future of #telephones would look like! 

People may or may not have believed him then, but today it seems as if he was able to see and predict the #future. 

That is what innovators and trend-setters also do. They look much ahead, using their foresight and then come up with things,ideas, products, solutions and even predictions that the world has not even thought of!

STOCK RETURNS

Check out the tweet shot below. It shows the stock returns in some of the big companies in USA since the time of their IPO. 

Equity returns of such gigantic proportions are enough to change your lives, provided you invested well in time with a good amount.

There are some clear lessons here: 

1. It is extremely important to identify the diamonds. You may not know it then, but you have to go on your gut and belief. 

2. Patience always pays. It would have been difficult to hold back on to these shares if someone invested in them since IPO because of their returns. However, if people have still held on to it, then they would be laughing all the way to the bank today.

3. If the company and its business model is good, you can enter at any given point of time - either as an angel investor in its pre IPO days, or during the IPO or even as a shareholder who buys these stocks when they are still priced at a reasonable price. 

Have you been lucky and smart to find such gems early enough?

WORLD'S FIRST SMART NUTRITION BOTTLE

As the world population continues to become more aware and conscious of its health, nutrition and lifestyle, we keep seeing companies come up with #innovations that may or may not set the market on fire. 

Technology start-up firm LifeFuels claims that it has launched the ‘world’s first’ smart #nutrition bottle', which comes with an #app to track your hydration and nutrition goals.

The bottle uses naturally-flavoured FuelPods along with water to provide a variety of functional ingredients such as electrolytes and antioxidants.

The bottle comes with a seven-day battery life, and can hold up to three FuelPods, which can craft up to 90 customised beverages, depending on your taste and your mood. 

The question is whether such a product will see scale or remain limited to a niche audience. 

Venture capitalists seem to be giving the company a thumbs up so far, as LifeFuels has just secured a Series A funding recently.

Lets's see how this segment and category evolves and whether the big players jump onto this opportunity or not.

SAMSUNG GOOD VIBES

hashtag#Innovation doesn't always come by asking the consumers. Great innovation often comes by understanding the consumers and their problems beyond what they are telling you. 

This requires observation, empathy, understanding and realization that your easiest solution may still not be working for a set of people due to various reasons. 

#Samsung seems to be understanding consumers quite well, and then coming up with solutions to their problems. They have just launched an app - Good Vibes, which is a two-way communication app for the deafblind, built on Morse Code that allows them to feel words being said to them. It gives them an opportunity to significantly change their ability to communicate and share emotions with their loved ones. 

To announce the launch in #India, they introduced a very powerful and emotion packed film that makes you sit up and notice! This is the power of a meaningful innovation.

PET OWNERS - A GADGET YOUR PETS WILL LOVE!

Pet owners may not always have the time to play with their pets but that should not stop pets from enjoying their play time. That is how the idea for #iFetch started for Grant in 2013. Tired of playing with his pet, Grant thought “What if we made something that could throw the ball for Prancer so I can finish my homework?” and started building iFetch. Since then, the iFetch has received international attention and won numerous awards, including “Best New Product” in 2013 at SuperZoo. 

Happy #pets results in happy pet owners. A simple yet effective #innovation like iFetch helps in achieving that. A gadget that every pet owner must have!

hashtag                                                         Video source: goiFetch

                                             #technology #toys #dogs #idea #creativity #gadget