SWIGGY GENIE

I just love the new initiative by Swiggy in #India, where they have rolled out Swiggy Genie to continue business during COVID19.  1. It is a great way to use Swiggy's existing ecosystem and network to provide customer service while opening new revenue stream. 2. This gives customers more options to choose from, especially in getting their essentials delivered. 
3. The large number of delivery guys that Swiggy has on its rolls will not only be kept busy but will also continue to hold on to their jobs.

What is also brilliant is the new layouts that have been rolled out for Swiggy Genie. It is a fantastic wordplay on popular #Bollywood movies, making the title more relevant to the context.

LETTERS OF THE ALPHABET

A couple of months back, when the news of Sundar Pichai becoming the CEO of Google's parent company Alphabet came out, all the media was covering this piece of new and going into the details of Sundar Pichai and his career trajectory .

However, not many know that the parent company #Alphabet actually owns a number of different companies and businesses across diverse industries and segments, and #Google just happens to be one of their biggest ones.

The infographic below will give you an overview of where all Alphabet has their presence in. 

When I saw this infographic, I started looking at the beginning letter of each of these companies instantly. I wanted to see how many letters does the company Alphabet have in its company portfolio. In between these 16 companies, they already have 10 letters of the alphabet (C, D, G, J, L, M, S, V, W, X). 

Let's see, if in future, under the leadership of Pichai, Alphabet expands further in creating a portfolio of #companies covering all the 26 letters of the alphabet or not.

CATEGORY DISRUPTIONS

Quite often, when doing competitive analysis and market share reviews, we are busy analyzing direct competitors whereas there is a different category that is slowly eating into our segment, which has not even come into our radar or attention. 

Sometimes, the realization happens quite late and then either you have to live with that reality or go back to the drawing board and change your business model completely. 

Here is a great example of how the #camera industry thought that it would be impacted by the explosion of digital cameras, but it was the smartphone segment that ate up all their revenues, year after year with constant improvement in its camera technology. 

A clear lesson for all the players across industries. It is not about how your market share is changing but more about where is your consumer going with his or her money. hashtag#Netflix sums it up quite well when it says that is not competing with the other #OTT players, it is competing with sleep!

HAPPY MEAL VS. UNHAPPY MEAL

The rivalry and battle between McDonald's and Burger King is becoming quite similar to the cola wars of Coca Cola and Pepsi few years back. Everyone knows about the Happy Meals from McDonald's that have been there in existence for years! 

Now, as a challenger brand, #BurgerKing had to do something to shift the conversation to its own combo meals. Therefore, a few months back, they announced a range of 'Unhappy Meals' and called it Real Meals. These meals were launched in collaboration with Mental Health America to raise awareness for Mental Health Month of May. This was built on the insight that no one is happy all the time. That’s the message Burger King is trying to communicate with these meals. The “Real Meals” include the Blue Meal (feeling blue), Salty Meal, Yaaas Meal (excited), Pissed Meal and DGAF (Don’t Give a F---) Meal to celebrate "being yourself and feeling however you want to feel."

They launched these meals in special boxes and also did a campaign called #FeelYourWay, which you can watch on the YouTube link below:

https://www.youtube.com/watch?v=PjxRUEA0Tdo&t=14s

hashtag#QSR #marketing #kunalviews #challengerbrands #branding #insight #consumer #McDonalds #food #colawars