COFFEE TO WAKE UP!

What better way to start a Monday morning than a hot cup of coffee, that really wakes you up and kickstarts your week. 

That's the message that McDonald's is giving through this extremely witty and creative ad for McCafe.

I just love the simplicity and the way the logo and coffee beans have been used, without trying too hard.

Well played McDonald's

OPEN 24 HOURS

Simple, effective and creative. The print campaign by McDonald's in Uruguay is brilliant. 

With the upside down text, the reader will turn the page around and as soon as she does that, she will notice that the time reads right on both sides, even though the time itself is different. The message is extremely clear. 

Conceptualized by TBWA\Worldwide, this is yet another example of a lesson in #communication - Do not try too hard. Keep it simple.

BURGER KING MELTDOWN

Starting today, Burger King has launched a sustainability initiative 'The Meltdown' by getting rid of plastic toys from all its junior meals in UK. 

This is a step towards reducing #plastic and driving the conversation around sustainable solutions. This move will help in saving 320 tonnes of plastic each year. It doesn't stop there. There is more:

• Customers are invited to donate their plastic toys, whether from #BurgerKing or anywhere else ;) into the amnesty bins put up across their 500 restaurants.
• On dropping a toy and buying a full meal, a kids meal will be given free along with Meltdown stickers and a Meltdown crown.
• Recycled materials will be used to create a giant toy – an oversized jeep with a driving bunny 'Beep Beep' melting. This will be put up on the streets of London for all to witness. 

• They are tagging McDonald's on social media platforms and continuing with their banter, asking them to come and donate their toys too. 

This is yet another marketing coup by their CMO - Fernando Merchado and his team, who have been doing phenomenal work on the brand. Love the video - it is fun, cheeky and drives the message loud and clear!

MCDONALD'S = MOMENT MARKETING

This week (2nd Sept to 8th Sept 2019) #India had three big trending days: 

1. Ganesh Chaturthi - 2nd Sept

2. Teacher's Day - 5th Sept

3. India's big news of the possible landing of a rover on the moon for the first time - 6th Sept

McDonald's India social media handles leveraged all three days to do very effective Moment Marketing. The beauty of each of the posts is that they integrate each post with their product/logo into the message quite smartly and the message is simple enough for everyone to understand.

HAPPY MEAL VS. UNHAPPY MEAL

The rivalry and battle between McDonald's and Burger King is becoming quite similar to the cola wars of Coca Cola and Pepsi few years back. Everyone knows about the Happy Meals from McDonald's that have been there in existence for years! 

Now, as a challenger brand, #BurgerKing had to do something to shift the conversation to its own combo meals. Therefore, a few months back, they announced a range of 'Unhappy Meals' and called it Real Meals. These meals were launched in collaboration with Mental Health America to raise awareness for Mental Health Month of May. This was built on the insight that no one is happy all the time. That’s the message Burger King is trying to communicate with these meals. The “Real Meals” include the Blue Meal (feeling blue), Salty Meal, Yaaas Meal (excited), Pissed Meal and DGAF (Don’t Give a F---) Meal to celebrate "being yourself and feeling however you want to feel."

They launched these meals in special boxes and also did a campaign called #FeelYourWay, which you can watch on the YouTube link below:

https://www.youtube.com/watch?v=PjxRUEA0Tdo&t=14s

hashtag#QSR #marketing #kunalviews #challengerbrands #branding #insight #consumer #McDonalds #food #colawars

WORLD'S SMALLEST MCDONALD'S NOW OPEN!

So what is so special about the smallest McDonald's? This McDonald's, that has opened in Sweden will not serve humans but rather #bees! 
Yes, you read that right - Bees. It is aptly called McHive, having an outdoor seating, a pation, wooden panelling and two drive-thru windows well. 

Why? Honey bees have been dying at an alarming rate, with few species almost on the verge of extinction. Bees are an integral part of #nature, helping in pollination and thereby allowing nature to prosper across places. McDonald’s franchises across Sweden are taking initiatives to save bees from extinction by doing various activities and bringing awareness to people. Opening a McHive is a part of that initiative. 

This is an example of businesses caring about more things than topline and #profits.

hashtag#retail #McDonalds #kunalviews #environment #protection #conservation #QSR #restaurant

FOOD ON YOUR MIND?

Are you a foodie and do you often think about food?
Do desserts make you go weak in your knees? Does your imagination run wild and you think about food as an extension of your personality? Well, #McDonald's believes so, and they launched an outdoor and print campaign in Portugal showing different people imagining their own McFlurry with #KITKAT, #Oreo and M&Ms. The visuals, conceptualized by TBWA are colourful, whacky, eye-catching and appealing to the #Instagram loving target audience that loves posting pictures of food in unique and different ways. What are your views on this #campaign?

hashtag#marketing #branding #food #advertising #outdoor #print #QSR #mcdonalds