PLASTIC WITH EXPIRY DATES

In order to bring change, sometimes it is important to shock people so that it affects their behaviour. This seems to be the approach that a few supermarkets are taking in UK. 

Since the last few days, lot of food and drink items in the supermarkets have started appearing with expiry dates of the plastic! Yes, that is right. 

All the labels show an expiry date of 2499 and state "please recycle me". This should be enough for people to rethink their purchase and consumption pattern as well as how they dispose their #plastic. 

This idea is the brainchild of Grassroots campaigners, Gagandeep Jhuti and Joe Foale-Groves, who have been labeling products since the start of the new year to get people to think before they buy. 

So far, they have been doing this without the supermarkets permission but I think it won't be long before supermarkets welcome them for this initiative. 

Would we also see similar activities in other parts of the world soon? Let us wait and watch.

BURGER KING MELTDOWN

Starting today, Burger King has launched a sustainability initiative 'The Meltdown' by getting rid of plastic toys from all its junior meals in UK. 

This is a step towards reducing #plastic and driving the conversation around sustainable solutions. This move will help in saving 320 tonnes of plastic each year. It doesn't stop there. There is more:

• Customers are invited to donate their plastic toys, whether from #BurgerKing or anywhere else ;) into the amnesty bins put up across their 500 restaurants.
• On dropping a toy and buying a full meal, a kids meal will be given free along with Meltdown stickers and a Meltdown crown.
• Recycled materials will be used to create a giant toy – an oversized jeep with a driving bunny 'Beep Beep' melting. This will be put up on the streets of London for all to witness. 

• They are tagging McDonald's on social media platforms and continuing with their banter, asking them to come and donate their toys too. 

This is yet another marketing coup by their CMO - Fernando Merchado and his team, who have been doing phenomenal work on the brand. Love the video - it is fun, cheeky and drives the message loud and clear!

PEPSI TO SELL WATER IN CANS!

Starting 2020, #Pepsico will start selling drinking water in cans instead of #plastic bottles as part of its attempt to cut down on plastic. Initially, these cans will be sold at restaurants and stadiums before being extended to other places. hashtag#Aluminium cans generally contain more reused material than plastic bottles, and consumers are more likely to recycle them. While 67% of aluminum cans get recycled, 91% of plastic does not. They’re also less likely to float away in the ocean. We will be seeing many other companies also announcing different solutions to tackle the plastic menace. Some of them have already started good work on this front.

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   #innovation #pepsi #aquafina #brand #sustainability #plasticpollution #planetearth #packaging #recycling