Starting today, Burger King has launched a sustainability initiative 'The Meltdown' by getting rid of plastic toys from all its junior meals in UK.
This is a step towards reducing #plastic and driving the conversation around sustainable solutions. This move will help in saving 320 tonnes of plastic each year. It doesn't stop there. There is more:
This is yet another marketing coup by their CMO - Fernando Merchado and his team, who have been doing phenomenal work on the brand. Love the video - it is fun, cheeky and drives the message loud and clear!
This is a step towards reducing #plastic and driving the conversation around sustainable solutions. This move will help in saving 320 tonnes of plastic each year. It doesn't stop there. There is more:
- Customers are invited to donate their plastic toys, whether from #BurgerKing or anywhere else ;) into the amnesty bins put up across their 500 restaurants.
- On dropping a toy and buying a full meal, a kids meal will be given free along with Meltdown stickers and a Meltdown crown.
- Recycled materials will be used to create a giant toy – an oversized jeep with a driving bunny 'Beep Beep' melting. This will be put up on the streets of London for all to witness.
- They are tagging McDonald's on social media platforms and continuing with their banter, asking them to come and donate their toys too.
This is yet another marketing coup by their CMO - Fernando Merchado and his team, who have been doing phenomenal work on the brand. Love the video - it is fun, cheeky and drives the message loud and clear!
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