Let your expressions, emotions and feelings come out. That is what Diet Coke is saying to consumers in UK.
They have launched 8 Limited Edition cans with short and snappy expressions so that consumers can pick the can that reflects their mood at that moment of time. All of these expressions have been chosen from modern lingo to connect with the youth and the packaging has been done to stand out on the retail shelves. These cans are a part of Coke's new 'You Do You' campaign by that is being launched across media touch points.
I am sure that consumers would love to pick these up, have conversations using these expressions and probably also collect all the expressions.
This is another step forward by Coke to stay relevant and cool among its target audience.
They have launched 8 Limited Edition cans with short and snappy expressions so that consumers can pick the can that reflects their mood at that moment of time. All of these expressions have been chosen from modern lingo to connect with the youth and the packaging has been done to stand out on the retail shelves. These cans are a part of Coke's new 'You Do You' campaign by that is being launched across media touch points.
I am sure that consumers would love to pick these up, have conversations using these expressions and probably also collect all the expressions.
This is another step forward by Coke to stay relevant and cool among its target audience.
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