FESTIVE FLAVOURS FOR WINTER

The Coca-Cola Company continues on its #innovation journey. 

After their recent launch of Coca Cola flavoured Tic Tac in the mints category in 70 nations, Coke has now come up with a limited edition range for winter in select markets.

They have introduced Coca Cola Cinnamon and Winter Spiced Cranberry Sprite - flavours that are relevant for the season and have a festive feel to it.  

                         

This #Coke and #Sprite range will only be available till 31st December, so the company wants to leverage #Christmas to drive their sales as much as possible, especially because cold beverage sale drops significantly in the winter months. So this is a great way to avoid the negative effects of seasonality on their sales graph. 

Good job by their #marketing and innovation teams.  

I'M IN. I'M OUT. OKAY NEXT.

Let your expressions, emotions and feelings come out. That is what Diet Coke is saying to consumers in UK.

They have launched 8 Limited Edition cans with short and snappy expressions so that consumers can pick the can that reflects their mood at that moment of time. All of these expressions have been chosen from modern lingo to connect with the youth and the packaging has been done to stand out on the retail shelves. These cans are a part of Coke's new 'You Do You' campaign by that is being launched across media touch points.

I am sure that consumers would love to pick these up, have conversations using these expressions and probably also collect all the expressions.

This is another step forward by Coke to stay relevant and cool among its target audience.