POR TODOS (FOR ALL)

Coca Cola came up with a unique treatment in their ad for the very first time a few decades back. It was a brilliant and path-breaking approach of using their #Coke SKUs across the portfolio to represent different people and scenarios. 

Now, the world has changed so much and so has the context as well. However, when they use that old treatment with a completely new set of scenarios along with an empathetic voice-over and a lovely music background, the impact is as powerful as it was the first time. Do note that there is not even a single person in the ad. It runs on the power of the #brand. Enjoy this one. It will resonate with you. All of you. Well done McCann Argentina!