Friday, May 29, 2020

READ vs. COVID

This is an outstanding piece of #communication that has been executed so well!

We all know that the current situation has made us all stay at home. Being away from people for so long also brings with it, bouts of loneliness, especially if you are living alone or far from friends and family.

So, Marvin, an eCommerce platform in Kazakhstan came up with print ads that show #books as your friends that will not make you feel lonely or bored at home.

In these print ads, books have been shown near the face, looking like masks! What is even smarter is that the text on these books comes from stalwart writers who have written on how loneliness can actually be good for you.

Very well done!







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