In today's social media world, #trolling is as common as giving likes. Brands get trolled, celebrities get trolled, common people get trolled. No one is spared.
You always have two options - either get bothered by the trolls or ignore them.
Clothing brand #Diesel came with a third option - Hate Couture. No, this isn't a spelling mistake of haute couture, but a very well thought out approach by the brand.
Diesel took all the bad comments and turned them into limited edition merchandise and clothing for celebrities, for consumers and even for their staff. This was done across the fashion capitals of the world, slapping hate across their clothes and converting an insult into a self-declared identity!
No wonder, this idea and campaign of Diesel has won the #Clio Gold Award for 2019. Check out the entire case study video to see what they did.
#creativity #kunalviews #marketing #strategy
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