In the Argentina market, Beats Electronics wanted to highlight the special feature of 9 hours of charge that their headphones deliver.
They launched a set of print ads which talk about different genres of music, but if you look closely, each word is split into smaller words of three letters. The three letters represent an airport in one country which are then connected to next three letters which is the symbol of a different airport in another country. The flight distance between the two destinations is 9 hours, signifying how you can enjoy your music continuously during the entire flight duration if you wear your #Beats headphones. This is brilliant creativity and fantastic execution. The colours of the layout have also been matched with the different colours of the headphones.
However, as a marketer I miss the brand name in the entire ad unless it was mentioned somewhere else. I strongly believe that the best creativity is of no use if it doesn't connect people to the brand behind it.
What are your views on this? Let me know in the comments.
They launched a set of print ads which talk about different genres of music, but if you look closely, each word is split into smaller words of three letters. The three letters represent an airport in one country which are then connected to next three letters which is the symbol of a different airport in another country. The flight distance between the two destinations is 9 hours, signifying how you can enjoy your music continuously during the entire flight duration if you wear your #Beats headphones. This is brilliant creativity and fantastic execution. The colours of the layout have also been matched with the different colours of the headphones.
However, as a marketer I miss the brand name in the entire ad unless it was mentioned somewhere else. I strongly believe that the best creativity is of no use if it doesn't connect people to the brand behind it.
What are your views on this? Let me know in the comments.
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