Today, on 18th Sept 2019, the city of Mumbai woke up to a unique print #innovation in the daily issue of Mumbai Mirror newspaper.
The front page of the tabloid had its masthead reversed and there was a small text below it that read 'Use a mirror to read this page'.
The front-page ad then showed a beautiful black and white image of one of the iconic buildings of Mumbai, standing peacefully in the middle of the Arabian Sea.
The sign off line at the bottom of the page (reverse image) says 'Mirroring the City of Dreams', which is perfectly apt for #MumbaiMirror.
What is brilliant is that the entire city was divided into zones basis the seven islands of Mumbai, and each zone then received a different edition of the paper with a different iconic building (Gateway of India, Siddhi Vinayak, CST, etc.) on the front page. The buildings would resonate with anyone who lives in Mumbai.
The entire concept has been done by Wunderman Thompson (formerly #JWT), and the campaign is a part of the video series that showcase the journey from Bombay to Mumbai from the eyes of its citizens who have seen the transformation.
The art of the #print ads is beautiful and the innovation catches you by a pleasant surprise!
Here are all of them together once again:
The front page of the tabloid had its masthead reversed and there was a small text below it that read 'Use a mirror to read this page'.
The front-page ad then showed a beautiful black and white image of one of the iconic buildings of Mumbai, standing peacefully in the middle of the Arabian Sea.
The sign off line at the bottom of the page (reverse image) says 'Mirroring the City of Dreams', which is perfectly apt for #MumbaiMirror.
What is brilliant is that the entire city was divided into zones basis the seven islands of Mumbai, and each zone then received a different edition of the paper with a different iconic building (Gateway of India, Siddhi Vinayak, CST, etc.) on the front page. The buildings would resonate with anyone who lives in Mumbai.
The entire concept has been done by Wunderman Thompson (formerly #JWT), and the campaign is a part of the video series that showcase the journey from Bombay to Mumbai from the eyes of its citizens who have seen the transformation.
The art of the #print ads is beautiful and the innovation catches you by a pleasant surprise!
Here are all of them together once again:
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