Wednesday, September 18, 2019

LEGO FRIENDS TV SET

2019 marks the 25th anniversary of the iconic TV series #Friends featuring characters Rachel, Monica, Phoebe, Chandler, Joey and Ross. 

To celebrate this milestone, #Lego has launched a special Friends set that features not only all the characters but also other recongizable items from the show - Phoebe's guitar, the Central Perk sofa, coffee machine, Gunter and his cash register.



It is a 1,070 piece set that allows fans to go back into nostalgia and relive those scenes and those characters. 

Lego invites ideas and suggestions for its sets from its fans and the idea for this special set also came from a consumer.
Lego is a brand that is not only relevant to kids but it also has a very strong following and engagement from adult consumers as well and therefore this launch is perfect to get them hooked yet again.


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