Print advertising is a tricky business. You have to ensure that either your headline is quite catchy or your copy is powerful enough or the picture makes them pause.
The other way is to engage the consumer and give the message in a simple yet powerful manner.
Here are a few examples from Adidas where they have used a double page magazine ad to catch the attention of the reader, involve them and give their message 'Forever Sport' in a unique way.
Since each page folds into the other, as the reader flips the page, it results in the athlete doing an exercise - crunches in one ad, lifting weights in the other and back exercises in the third one.
Quite creative, witty and effective!
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