As the world is still grappling with the recent Ethiopian Airlines crash and wondering about the safety of a Boeing plane, there is lot of fear and negativity regarding air travel.
In the midst of all this comes a spark of joy when the CEO of Qantas Airlines decides to write a letter to a 10 year old boy in response to his letter where he talks about having his own airline!
Now this could have been a simple incident that would have gone unnoticed by the world, but Qantas tweeted about it with the words 'CEO to CEO' and turned this into a fantastic PR and brand building opportunity and smartly spoke about the features and qualities of their own airline while answering the boy's questions.
No comments:
Post a Comment
Please leave your comments. I will really appreciate your feedback.