The boundaries between social media and e-commerce are blurring further, and with this new feature that Instagram is rolling out, it will be a win-win for everyone:
1. The consumer will not only get to see different products but also buy them on the same platform with much ease.
2. Brands will not only be able to reach and engage with consumers, but will also be able to generate sales out of these posts. It will also be a great way of measuring ROI.
3. Instagram as a platform will make more money from the brands that not only promote on their channel but also do commerce through them.
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