Showing posts with label #ecommerce. Show all posts
Showing posts with label #ecommerce. Show all posts

Friday, March 29, 2019

Throwback to a visit to Symbiosis as Keynote Speaker

I have always enjoyed opportunities to interact with students across B-schools, share my experiences and journey with them, discuss aspects of marketing, communication and advertising and in the process learn from them through their questions. Here are a few throwback pictures from 2015 when I was invited by Symbiosis Institute of International Business (SIIB) to give my perspective on a very interesting topic 'Retailing, E-tailing and Beyond'. I was honoured to be one of the keynote speakers along with seniors and stalwarts like Mr. Damodar Mall - CEO of Reliance Retail and Mr. Kinjal Shah, CEO of Crossword Book Stores. I am hoping to interact with more students in the future as well. 









hashtag#Symbiosis #SIIB #throwbackthursday #retail #ecommerce #marketing #communications #keynote

Sunday, March 24, 2019

Instagram Rolls out Check Out Feature to Win in Ecommerce

The boundaries between social media and e-commerce are blurring further, and with this new feature that Instagram is rolling out, it will be a win-win for everyone: 1. The consumer will not only get to see different products but also buy them on the same platform with much ease. 2. Brands will not only be able to reach and engage with consumers, but will also be able to generate sales out of these posts. It will also be a great way of measuring ROI. 3. Instagram as a platform will make more money from the brands that not only promote on their channel but also do commerce through them.