Instagram Rolls out Check Out Feature to Win in Ecommerce

The boundaries between social media and e-commerce are blurring further, and with this new feature that Instagram is rolling out, it will be a win-win for everyone: 1. The consumer will not only get to see different products but also buy them on the same platform with much ease. 2. Brands will not only be able to reach and engage with consumers, but will also be able to generate sales out of these posts. It will also be a great way of measuring ROI. 3. Instagram as a platform will make more money from the brands that not only promote on their channel but also do commerce through them. 

#ecommerce #socialmedia #checkout #Instagram #online #ROI

When New Age Innovation meets Old World Charm

Here is a great example of merging tradition with modernity. This is a picture from a hotel room in England that I stayed in. It is a heritage property, hence they have retained the icons of the past without compromising on the practicality of today. So this telephone will remind you of an era gone by, but its utlity is for today as there are push buttons on the top instead of the ringer buttons of the past, where you would have to put your finger in each number and turn it all the way to the end.

This is a great lesson in #innovation where you don't throw the baby out with the bath water. You modernise what needs to be upgraded but retain the value of those attributes that the #consumer wants or cherishes. You nurture the nostalgic #values and give consumers ease of functioning. 

As I always say, you can learn lessons in #marketing everywhere as long as you keep your senses open to those signs. Have you seen anything recently that pleasantly surprised you because of its fusion of modernity and tradition? Do let me know. 

#modern #technology #nostalgia #productdevelopment