Analog Innovation in a Digital World

On a recent trip to Berlin, Germany I got a chance to visit their famous World Clock, which shows the current time in 148 cities around the world! You can stand at different points and read the name of the city and the current time in that city. While today we have access to the time of any city at the press of our fingertips, what makes this clock special is that it was installed in 1969 when technology was not as advanced as today. 

Designed by a lecturer Erich John, the construction of the clock required more than 120 engineers and a sculptor to put it together. In 2015, the German government declared the clock as a historically and culturally significant monument.

This clock has stood the test of time and it is still accurate in its analog timing in the current digital world. It is a masterpiece of innovation and engineering.hashtag

#Innovation #Inspiration #Engineering #Analog #Digital

When New Age Innovation meets Old World Charm

Here is a great example of merging tradition with modernity. This is a picture from a hotel room in England that I stayed in. It is a heritage property, hence they have retained the icons of the past without compromising on the practicality of today. So this telephone will remind you of an era gone by, but its utlity is for today as there are push buttons on the top instead of the ringer buttons of the past, where you would have to put your finger in each number and turn it all the way to the end.

This is a great lesson in #innovation where you don't throw the baby out with the bath water. You modernise what needs to be upgraded but retain the value of those attributes that the #consumer wants or cherishes. You nurture the nostalgic #values and give consumers ease of functioning. 

As I always say, you can learn lessons in #marketing everywhere as long as you keep your senses open to those signs. Have you seen anything recently that pleasantly surprised you because of its fusion of modernity and tradition? Do let me know. 

#modern #technology #nostalgia #productdevelopment