Advertising Review : Hyundai Elevator, USA

The Hyundai 'Elevator' film was launched during the #SuperBowl this year and it is a brilliant film made by the ad agency Innocean USA. 

 

This film uses humour and wit to show people the different scenarios in their life that are nothing but painful experiences. So think a visit to the dentist, a middle seat in an airplane, jury duty in the court room or even a car buying experience! Each of these experiences are symbolized by different floors of the elevator. 

Then comes the opportunity of buying a Hyundai car from a Hyundai Shopper Assurance dealer, which of course means that you have made the right choice and hence, instead of going down the elevator floors of poor experiences, you actually go up to the topmost floor for a great experience. 

I think it is a film made on strong, universal human insights that resonate with people across the world. The casting and characterization are perfect, and it delivers the message.

#advertising #communication #advert #marketing #Hyundai