HIRE MORE WOMEN

This is a brilliant piece of work by #Mccann for #Loreal that smartly uses their portfolio to give a message about increasing women executives in leadership roles. 

The headline 'This Is An Ad For Men', when combined with the visuals is so powerful!

womeninbusiness #womenleaders #advertising #responsibility #leadership

SAY THE WORD - MERCEDES BENZ

Imagine a world where you can control things around you with your voice command. Well, in a way, you do it today with Siri, Amazon Echo and Google Home, but it would be even better if you could do it with your car.

Before the world moves to driverless cars, Mercedes Benz is introducing to the world, an in-voice command control that allows the drivers to play music of their choice, turn the colour of lights, navigate through the roads and much more.

The feature has been introduced through a very eye catching advert that has special effects thrown in, making the commercial quite an enjoyable and memorable one. It seems to be an attempt from Mercedes to attract the younger clientele that tends to veer towards BMW and Audi because of the positioning that #Mercedes has built for itself over the years.

#BMW #Audi #automobiles #cars #advertising #communication #technology #future

Advertising Review : Hyundai Elevator, USA

The Hyundai 'Elevator' film was launched during the #SuperBowl this year and it is a brilliant film made by the ad agency Innocean USA. 

 

This film uses humour and wit to show people the different scenarios in their life that are nothing but painful experiences. So think a visit to the dentist, a middle seat in an airplane, jury duty in the court room or even a car buying experience! Each of these experiences are symbolized by different floors of the elevator. 

Then comes the opportunity of buying a Hyundai car from a Hyundai Shopper Assurance dealer, which of course means that you have made the right choice and hence, instead of going down the elevator floors of poor experiences, you actually go up to the topmost floor for a great experience. 

I think it is a film made on strong, universal human insights that resonate with people across the world. The casting and characterization are perfect, and it delivers the message.

#advertising #communication #advert #marketing #Hyundai

Creativity in Outdoor Advertising

We all know that there are only a few seconds for an outdoor ad to create an impact. Therefore, it is important that the ad gives out the message and informs people about the brand behind the message in those few seconds. 

Now what if you use your brand, its colours and its logos to integrate into a simple and minimalistic message that helps people. 

That is what McDonald’s did last year with their outdoor campaign ‘Follow the Arches, where they very smartly used the iconic golden arches of McDonald’s to create directions and guide people to the nearest McDonald’s. It also shows the power of the McDonald’s logo as there was no mention of the brand name anywhere on the billboard and yet people were able to recognize it. 

This campaign was not only appreciated by people but also by the stalwarts of the advertising world and it won the Grand Prix at the Cannes Lions in 2018.