FOLLOW YOUR PRESCRIPTION

A lovely piece of work done by the agency 180 Kingsday, Netherlands for WHO. 

The visuals are simple to understand with a powerful message behind them - Stay at Home. The way the different props have been used to combine medicinal equipment with household items is quite #creative. Don't miss the chair in the bottle 🙂

Creativity in Outdoor Advertising

We all know that there are only a few seconds for an outdoor ad to create an impact. Therefore, it is important that the ad gives out the message and informs people about the brand behind the message in those few seconds. 

Now what if you use your brand, its colours and its logos to integrate into a simple and minimalistic message that helps people. 

That is what McDonald’s did last year with their outdoor campaign ‘Follow the Arches, where they very smartly used the iconic golden arches of McDonald’s to create directions and guide people to the nearest McDonald’s. It also shows the power of the McDonald’s logo as there was no mention of the brand name anywhere on the billboard and yet people were able to recognize it. 

This campaign was not only appreciated by people but also by the stalwarts of the advertising world and it won the Grand Prix at the Cannes Lions in 2018.

Creative Print Advertising : Adidas Forever Sport

Print advertising is a tricky business. You have to ensure that either your headline is quite catchy or your copy is powerful enough or the picture makes them pause. 

The other way is to engage the consumer and give the message in a simple yet powerful manner.

Here are a few examples from Adidas where they have used a double page magazine ad to catch the attention of the reader, involve them and give their message 'Forever Sport' in a unique way.

Since each page folds into the other, as the reader flips the page, it results in the athlete doing an exercise - crunches in one ad, lifting weights in the other and back exercises in the third one. 

Quite creative, witty and effective!

 print #advertising #printad #communication #creativity