TAKE A CHANCE

ost of the times, when I see a #job posting, I notice that experience of that industry is mentioned as a prerequisite. Recruiters shortlist or reject applications basis the filter of whether a person has worked in the industry or not. I believe that this approach often makes you lose out on lot of good talent.

One can learn about the #industry on the job too, as long as the person comes with the right values, attitude and aptitude that blends well with the #culture of the organisation.

In my career, I have changed industries thrice. I moved from #retail to #FMCG and then to #B2B in Nutrition. Every time, I was able to do it because someone was willing to take a chance on me, and go beyond the requirement of the industry experience filter. I am thankful to each one of them.

In fact, if you look at some of the successful corporate leaders, they have changed paths, moved to different industries and yet done so well in their careers.

Whenever I recruit, I never let the lack of industry experience stop me from shortlisting an application if the rest of the CV is interesting and exciting.

So my message to all the recruiters and the managers out there is this: Take A Chance and you will be surprised to find some rare gems.

DATA VOCABULARY

As we continue to take accelerated steps towards a more digitalized world, there is going to be more and more data that will be created and stored on the Internet and the cloud.

So, 1 MB and 1 GB are soon going to be a thing of the past. We have already reached a stage where 1 EB (Exabyte) of data is being created each day!

Projections are that we are soon heading towards Brontobyte and beyond.

Here's a mind-boggling fact: A 1BB hard drive would cover the earth 23,000 times!

Time to upgrade our data vocabulary then.

10 MOST VALUABLE BRANDS

Here is a look at the 10 most valuable #brands in the world. It should be no surprise that e-commerce and technology companies are ruling the roost. 6 of the top 10 brands come from a single nation - USA. hashtag#Amazon has not only retained its rank for a third consecutive year, but has broken the mindboggling brand value of $200 billion! What would really be interesting is how their brand valuation changes in the coming months, depending on the #covid19 situation. Some of these companies would benefit from the external environment while a few others would face the brunt of this pandemic.

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FOLLOW YOUR PRESCRIPTION

A lovely piece of work done by the agency 180 Kingsday, Netherlands for WHO. 

The visuals are simple to understand with a powerful message behind them - Stay at Home. The way the different props have been used to combine medicinal equipment with household items is quite #creative. Don't miss the chair in the bottle 🙂

ZOOM ART GALLERY

Zoom has launched a new art gallery of Zoom backgrounds to add some fun to the meetings, but more importantly , to support artists during this pandemic.

The background art, designed by different artists can be downloaded from a site called Meeting Masterpieces, where people can donate either to the artist or to a charity of their choice.

The project has been launched by New York based consultancy co:collective. The site features work from a diverse array of talented artists. Each background is either a pre-existing piece from the artist or a new custom creation.

Artists can either direct payments straight to their personal accounts, or they can recommend a suggested charity donation.

 

This is a wonderful example of communities coming together to help each other, to uplift each other.

CHECK LIST

If are a marketer or an agency that works on a brand and wondering what kind of #marketing you should be doing at this time, then the answer is simple.

You need to be considerate, compassionate and humane.

Put out your brand message, if and only if it helps the receiver in this difficult time, and if you are unsure then this check list from #Ogilvy should help you.

WORK FROM HOME

As the #Coronavirus continues to spread across the world, more and more companies are asking their employees to work from home. 

Now, employees in companies where this #culture wasn't prevalent are finding it hard to work from home as they have never done it before and they are not sure how to go about it without affecting their performance and productivity. 

Working from home is not easy. It takes effort and a certain mindset. I came across these brilliant designs/creatives done by Sarah Chivers that act as a good reminder of what should be done in ensuring that work from home delivers the results that you want. 

Hope this helps!