10 MOST VALUABLE BRANDS

Here is a look at the 10 most valuable #brands in the world. It should be no surprise that e-commerce and technology companies are ruling the roost. 6 of the top 10 brands come from a single nation - USA. hashtag#Amazon has not only retained its rank for a third consecutive year, but has broken the mindboggling brand value of $200 billion! What would really be interesting is how their brand valuation changes in the coming months, depending on the #covid19 situation. Some of these companies would benefit from the external environment while a few others would face the brunt of this pandemic.

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Completion of a Decade: 10 Years and this is where we are!

It was the second half of 2003 and most of us were worried of what lies ahead. Within a few months, our two year Post Graduation Programme would come to an end and each one of us was keen to get placed. With a batch size of 88 students, everyone had their share of fear, doubts, nervousness and all the other feelings that one gets before an important exam! There were questions on which companies would come on campus and which would not. There were meetings that took place with the Placement Committee where tempers ran high, with each one expressing his or her insecurity disguised in the form of a loud tone or argumentative statement. 

Today, as I write this, I smile at all of that as a decade has passed since we graduated. 

I smile at the fear that we had within us. There were questions that popped in each of our heads like:

• ‘Will I get a job?’
• ‘Will I be able to earn decently?’
• ‘I love brands. Will I be able to manage brands ever?’
• ‘Advertising is my love. Will companies allow me to show my creative or strategic side?’

All these questions and many more have been answered and have lost relevance. With the completion of a decade, when I look around, I see my batch mates and my people from my senior batch who have done phenomenally well across companies, countries, sectors, industries and brands. I see people with wonderful careers.

There are some who took the plunge and went the entrepreneurial route, few others who have been with their first company till date, there are some who still felt that they wanted to study more and went ahead and did another course/another programme, a few decided to get married and stay at home, a few decided to become writers. Some even managed to get very senior roles in the organisations that they are working for. 

So depending on who is looking at them with what lens, their level of success may differ as measurement of success is always relative and a point of perspective. How you see someone and how I see someone may be completely different and each one’s point of view is true in their own eyes. 

According to me, all of us have done quite well and all the trepidation that existed back then was useless. I remember going back to MICA a couple of years back as a Guest Speaker in the Alumni meet and I was asked to share my journey with the students. I said “Irrespective of whatever I may share about my journey, the reality is that all of you will find or create your own paths and ten years down the line, when you do look back, you will be proud of the distance that you have travelled. At that point of time, whatever I am saying today will seem like a distant memory in the past as no one else except you yourself will be able to decide where you reach and how you feel about that journey!”

Personally, it feels great to have completed a decade of corporate life. I know that I have a long way to go ahead, the destination is still far away but I am enjoying the ride, enjoying the wind as I traverse this journey with no idea of what lies ahead. 

I also feel happy, inspired and delighted to see some of my friends doing work which I know that I can’t even imagine doing and it feels wonderful to see each of them continuing on their beautiful journey where they cross different milestones at different phases at their own pace. 

I would conclude by saying:

Completion of a Decade: 10 Years and this is where we are!

LETTING GO

The topic that I have chosen for today’s blog has some relevance in each and every one of our lives.  As human beings, emotions play a significant role in deciding our behaviour and in building relationships and attachments towards people as well as inanimate objects and things.

Quite often as someone or something becomes ours, we tend to get emotionally attached to it very strongly and the reasons for the same can be multifold. Some people or things bring joy and happiness to us, some others have a certain strong memory/memories attached to it, while some others have been acquired by putting in a lot of value (money or time or emotion or efforts).

From here on, I would like to talk about people and objects as two separate entities as each of the two has a separate emotion and value to it and it would be foolish to talk about the two in the same frame or with the same lens.

I will start with the inanimate objects first as they can be dealt with far easily than people. When I say that they can be dealt with far easily, what I mean is that one can let go off them far more easily. Yes, letting go…..two words which most of us hate to hear when it comes to things that we are very fond of. Letting go is a very strong action which requires one to be strong mentally and emotionally as letting go in most cases also means that you are accepting the fact that the thing will go away from you forever and you will not get to see it again in most cases. It is a very difficult act to perform and that is the reason we see a number of people holding on to a number of things dearly.

Let me illustrate what I am saying by a number of examples.

I have seen a number of mothers keeping the small clothes and toys of their kids, neatly folded/packed, occupying a large amount of space in their houses and cupboards even though the kid has become an adult and has left the home for a bright future. For that mother, there is no monetary value to any of these items but there is so much of nostalgia and memory attached to these items that asking her to let go off these can be very difficult.

Similarly, there are a number of women who still keep a size 26 jeans in their cupboard although they have outgrown that size a number of times over the last few years and they know it very well that they will never be able to reach that size again unless they decide to starve themselves. Yet if you were to ever ask them to let go of this jeans, the response that you will get is that she is keeping it so that she can wear it once again when she comes back to size 26.  Here again, when the woman looks at the jeans what she is actually remembering is that there were those days when she was really that slim. Nostalgia and memories once again play a big role in not allowing her to let go of her jeans.

You have a number of such cases of people keeping things that they won’t use again in future – books, clothes, toys, shoes and the list can go on.

It is always a struggle for them to let go of these possessions but sometimes you need to take that big step and just let it go as most of these things just occupy too much of space, which can be used to store or keep something else. Unless and until the emotion behind keeping that item is way too strong, you should just follow the rule of 6 and let go of these items.

Rule of 6 is an interesting rule that allows or facilitates letting go with some amount of ease. All you have to do is go through all the things that you have/own/possess every six months and ask yourself that which of these is something I have not used/worn/taken out in the last six months and put all those items aside. Once you have got them separated and if they are more than 6 items then what you can do is ask yourself that which of the 6 out of these is something I can let go off without feeling very bad. Select those 6 items and just discard them. You will feel better at this after sometime and you will also realise how much space you have got for new things and items in your life.

Now that the easy part has been talked about, let me talk about the difficult part which involves letting go of people.

Just look around and you will see a number of people who are holding on to another person even though there is no meaning left in holding on any more as there is no love or no happiness or no bond.  You see people holding on to companies (who I will consider as people) even though they are not happy there, people holding on to their partners even though the relationship or marriage has gone kaput, people holding on to friends who are really not friends but opportunists.

In most cases, people are holding on to other people and not letting go because of:

1. The time and effort that they have given – Seen mostly in case of companies, relationships and friendships
2. Kids and Social stigma – Seen mostly in case of marriages
3. Fear of the future and the unknown – Seen mostly in case of companies, relationships and marriages
4. Inertia or the mental strength – Seen mostly in case of companies and relationships

Almost all the people know when there is a genuine bond or feeling between people and when are they really holding on. There is just no point in dragging it for more time when you know that the result will be the same or worse. Of course, in the case of people, one has to try much harder and see if there is any merit and value in holding on or not before deciding the next step.

Yes, letting go in this case is not easy at all and it can really drain you out but sometimes when it has to be done it has to be done. Unfortunately there is no rule of 6 that can work in this case. The only rule that works here is asking your heart and your head whether it is worth continuing any more or will you be happy and better off outside and with that single approach, just go ahead and let go.