BRAND LOVE - APRIL FOOL'S PRANKS

Brands that are loved by people are brands that are able to humanise themselves. These brands form deep relationships with their customers by displaying an emotional aspect.

Humour is one of those emotions that brings people together and April 1st is one of those dates that brings a smile on people's faces because of the pranks that they play or become a victim of.

Brands all over the world, have also been capitalizing on this date, connecting with people through news/announcements/videos that they launch on 1st April to shock or surprise people, only to tell them in the end that it was all an April Fool's joke, making them smile as they feel loser to the brand.

Click on the link below to see how some brands have used April Fool's Day very smartly. 

Brands that capitalized well on April Fool's Day

Creativity in Outdoor Advertising

We all know that there are only a few seconds for an outdoor ad to create an impact. Therefore, it is important that the ad gives out the message and informs people about the brand behind the message in those few seconds. 

Now what if you use your brand, its colours and its logos to integrate into a simple and minimalistic message that helps people. 

That is what McDonald’s did last year with their outdoor campaign ‘Follow the Arches, where they very smartly used the iconic golden arches of McDonald’s to create directions and guide people to the nearest McDonald’s. It also shows the power of the McDonald’s logo as there was no mention of the brand name anywhere on the billboard and yet people were able to recognize it. 

This campaign was not only appreciated by people but also by the stalwarts of the advertising world and it won the Grand Prix at the Cannes Lions in 2018.