Brands that are loved by people are brands that are able to humanise themselves. These brands form deep relationships with their customers by displaying an emotional aspect.
Humour is one of those emotions that brings people together and April 1st is one of those dates that brings a smile on people's faces because of the pranks that they play or become a victim of.
Brands all over the world, have also been capitalizing on this date, connecting with people through news/announcements/videos that they launch on 1st April to shock or surprise people, only to tell them in the end that it was all an April Fool's joke, making them smile as they feel loser to the brand.
Click on the link below to see how some brands have used April Fool's Day very smartly.
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