WINTER IS COMING

Today, the season will change, spring and summer will give way to winter. 
Today, the world will watch with anticipation on who gets to sit on the throne. 
Jon Snow will enter many living rooms today and so will Cersei Lannister. 
‘A Song of Ice and Fire’ will be heard on the speakers of many households today.
Game of Thrones fans would have understood from the headline what my post is going to be about. No other show has grabbed the imagination of audiences across the world the way GoT has. Coffee machine conversations become all about the episode from the previous night and people who have not seen the episode yet want to avoid all discussions to not hear any spoilers. Many brands have tried to latch onto the Game of Thrones euphoria over the seasons, but not all of them are able to connect with it so well. Their association seems weak and poorly executed. On the other hand, Oreo has done a fabulous piece of work by using their product to recreate the Game of Thrones title track, making the product the hero and then announcing the launch of a special Game of Thrones pack. hashtag#Oreo wins this one hands down. A round of applause for them. Check out their work by clicking on the link below. 

Oreo - Game of Thrones

HIRE MORE WOMEN

This is a brilliant piece of work by #Mccann for #Loreal that smartly uses their portfolio to give a message about increasing women executives in leadership roles. 

The headline 'This Is An Ad For Men', when combined with the visuals is so powerful!

womeninbusiness #womenleaders #advertising #responsibility #leadership

SAY THE WORD - MERCEDES BENZ

Imagine a world where you can control things around you with your voice command. Well, in a way, you do it today with Siri, Amazon Echo and Google Home, but it would be even better if you could do it with your car.

Before the world moves to driverless cars, Mercedes Benz is introducing to the world, an in-voice command control that allows the drivers to play music of their choice, turn the colour of lights, navigate through the roads and much more.

The feature has been introduced through a very eye catching advert that has special effects thrown in, making the commercial quite an enjoyable and memorable one. It seems to be an attempt from Mercedes to attract the younger clientele that tends to veer towards BMW and Audi because of the positioning that #Mercedes has built for itself over the years.

#BMW #Audi #automobiles #cars #advertising #communication #technology #future

Advertising Review : Hyundai Elevator, USA

The Hyundai 'Elevator' film was launched during the #SuperBowl this year and it is a brilliant film made by the ad agency Innocean USA. 

 

This film uses humour and wit to show people the different scenarios in their life that are nothing but painful experiences. So think a visit to the dentist, a middle seat in an airplane, jury duty in the court room or even a car buying experience! Each of these experiences are symbolized by different floors of the elevator. 

Then comes the opportunity of buying a Hyundai car from a Hyundai Shopper Assurance dealer, which of course means that you have made the right choice and hence, instead of going down the elevator floors of poor experiences, you actually go up to the topmost floor for a great experience. 

I think it is a film made on strong, universal human insights that resonate with people across the world. The casting and characterization are perfect, and it delivers the message.

#advertising #communication #advert #marketing #Hyundai

Creativity in Outdoor Advertising

We all know that there are only a few seconds for an outdoor ad to create an impact. Therefore, it is important that the ad gives out the message and informs people about the brand behind the message in those few seconds. 

Now what if you use your brand, its colours and its logos to integrate into a simple and minimalistic message that helps people. 

That is what McDonald’s did last year with their outdoor campaign ‘Follow the Arches, where they very smartly used the iconic golden arches of McDonald’s to create directions and guide people to the nearest McDonald’s. It also shows the power of the McDonald’s logo as there was no mention of the brand name anywhere on the billboard and yet people were able to recognize it. 

This campaign was not only appreciated by people but also by the stalwarts of the advertising world and it won the Grand Prix at the Cannes Lions in 2018.

Creative Print Advertising : Adidas Forever Sport

Print advertising is a tricky business. You have to ensure that either your headline is quite catchy or your copy is powerful enough or the picture makes them pause. 

The other way is to engage the consumer and give the message in a simple yet powerful manner.

Here are a few examples from Adidas where they have used a double page magazine ad to catch the attention of the reader, involve them and give their message 'Forever Sport' in a unique way.

Since each page folds into the other, as the reader flips the page, it results in the athlete doing an exercise - crunches in one ad, lifting weights in the other and back exercises in the third one. 

Quite creative, witty and effective!

 print #advertising #printad #communication #creativity