SAY THE WORD - MERCEDES BENZ

Imagine a world where you can control things around you with your voice command. Well, in a way, you do it today with Siri, Amazon Echo and Google Home, but it would be even better if you could do it with your car.

Before the world moves to driverless cars, Mercedes Benz is introducing to the world, an in-voice command control that allows the drivers to play music of their choice, turn the colour of lights, navigate through the roads and much more.

The feature has been introduced through a very eye catching advert that has special effects thrown in, making the commercial quite an enjoyable and memorable one. It seems to be an attempt from Mercedes to attract the younger clientele that tends to veer towards BMW and Audi because of the positioning that #Mercedes has built for itself over the years.

#BMW #Audi #automobiles #cars #advertising #communication #technology #future

Advertising Review : Hyundai Elevator, USA

The Hyundai 'Elevator' film was launched during the #SuperBowl this year and it is a brilliant film made by the ad agency Innocean USA. 

 

This film uses humour and wit to show people the different scenarios in their life that are nothing but painful experiences. So think a visit to the dentist, a middle seat in an airplane, jury duty in the court room or even a car buying experience! Each of these experiences are symbolized by different floors of the elevator. 

Then comes the opportunity of buying a Hyundai car from a Hyundai Shopper Assurance dealer, which of course means that you have made the right choice and hence, instead of going down the elevator floors of poor experiences, you actually go up to the topmost floor for a great experience. 

I think it is a film made on strong, universal human insights that resonate with people across the world. The casting and characterization are perfect, and it delivers the message.

#advertising #communication #advert #marketing #Hyundai