If there is a #hashtag challenge that is not frivolous but rather impactful, then it is the #trashtag challenge that has been doing the rounds of social media lately.
As the name suggests, in the Trashtag Challenge, users pick a place filled with litter, clean it up, and post before and after pictures.
While the challenge was created way back in 2015 by outdoor company UCO Gear as part of a campaign to protect wilderness areas, but a recent Facebook post directed at "tired teens" has apparently given it new life and made the hashtag viral.
There is no doubt, that to clean, and then protect the #environment, not only do Governments and companies have to play a role, but each and every individual also has to step up and contribute.
Maybe an initiative like #SwacchBharat in India should also be linked to this challenge to generate greater traction.
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