In its 60th year, #Barbie from Mattel Toys has introduced three new careers in the aviation industry for its dolls - pilot, engineer and cabin crew.
This initiative is to inspire girls around the world to follow their dreams. A research by the toy maker identified that starting at age five, many girls begin to develop limiting self-beliefs and doubt their full potential – this is called the Dream Gap. Through its dolls, Barbie wants younger girls to continue believing in their dreams. On the other hand, Virgin Atlantic wants to increase women representation across the board and wants to highlight the various career choices available to women. The dolls have been designed just like real #VirginAtlantic uniforms, showing different ethnicity and body diversity. These dolls will be sold on board the Virgin Atlantic flights and also at their key retail partner stores. This joint initiative works for the objectives of both the brands and the idea is backed by a strong #purpose behind it. So kudos to both the brands for this powerful launch!
This initiative is to inspire girls around the world to follow their dreams. A research by the toy maker identified that starting at age five, many girls begin to develop limiting self-beliefs and doubt their full potential – this is called the Dream Gap. Through its dolls, Barbie wants younger girls to continue believing in their dreams. On the other hand, Virgin Atlantic wants to increase women representation across the board and wants to highlight the various career choices available to women. The dolls have been designed just like real #VirginAtlantic uniforms, showing different ethnicity and body diversity. These dolls will be sold on board the Virgin Atlantic flights and also at their key retail partner stores. This joint initiative works for the objectives of both the brands and the idea is backed by a strong #purpose behind it. So kudos to both the brands for this powerful launch!
No comments:
Post a Comment
Please leave your comments. I will really appreciate your feedback.