FOR EVERY SIZE OF IMAGINATION

Three things that you would associate with large size - a dragon, a space ship and the Empire State Building of New York. So when you think of building any of these three using #Lego, you would imagine lots of Lego pieces. However, if you break the convention, then even a few pieces could represent any of these. In a print #campaign in Thailand, Lego shows a big structure next to a miniature structure for each of the three things and each advert ends with the line 'For Every Size of Imagination'. This clearly shows that there is no criteria or norm of how #imagination should be. It can be as you want it to be or as you imagine it to be!

Nicely done Lego!