WORLDWIDE REPUTABLE COMPANIES 2020

As per the Global RepTrak 2020 survey, the most reputable companies of 2020 are:

1. 🇩🇰 : Lego
2. 🇺🇸 : The Walt Disney Company
3. 🇨🇭 : Rolex
4. 🇮🇹 : Ferrari
5. 🇺🇸 : Microsoft
6. 🇺🇸 : Levi Strauss & Co
7. 🇺🇸 : Netflix
8. 🇩🇪 : Adidas
9. 🇩🇪 : Bosch
10. 🇺🇸 : Intel

How was this determined?
The 2020 Global RepTrak was conducted between December 2019 and January 2020 and considered 80,540 individual responses from across the world’s 15 largest economies: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the U.K., and the U.S.

There were a total of 153 companies measured, who all have a global footprint and annual revenue of at least $2 billion.

It should be the goal, the dream and the aspiration of every company to feature in this list.

LEGO + SUPER MARIO = DOUBLE EXCITEMENT!

The sole objective of a teaser video is to get people excited about the final product. This new video from two iconic companies - the LEGO Group and Nintendo does exactly that.

Yesterday, the two companies announced their partnership in launching a new product - Lego Super Mario that will be hitting the stores later this year.

As per their press release, 'Neither a video game nor a traditional LEGO brick-based set, LEGO® Super Mario™ is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. The new line will let kids experience the playful world of Super Mario like never before.'

However, I feel that this new launch will also get all those adults excited who spent hours in their childhood, either being Super Mario and rescuing the princess or using Lego to give wings to their imagination.

I must say that those sound effects brought back so many memories and a gush of nostalgia! Looking forward to what this partnership entails.

LEGO FRIENDS TV SET

2019 marks the 25th anniversary of the iconic TV series #Friends featuring characters Rachel, Monica, Phoebe, Chandler, Joey and Ross. 

To celebrate this milestone, #Lego has launched a special Friends set that features not only all the characters but also other recongizable items from the show - Phoebe's guitar, the Central Perk sofa, coffee machine, Gunter and his cash register.

It is a 1,070 piece set that allows fans to go back into nostalgia and relive those scenes and those characters. 

Lego invites ideas and suggestions for its sets from its fans and the idea for this special set also came from a consumer.
Lego is a brand that is not only relevant to kids but it also has a very strong following and engagement from adult consumers as well and therefore this launch is perfect to get them hooked yet again.

FOR EVERY SIZE OF IMAGINATION

Three things that you would associate with large size - a dragon, a space ship and the Empire State Building of New York. So when you think of building any of these three using #Lego, you would imagine lots of Lego pieces. However, if you break the convention, then even a few pieces could represent any of these. In a print #campaign in Thailand, Lego shows a big structure next to a miniature structure for each of the three things and each advert ends with the line 'For Every Size of Imagination'. This clearly shows that there is no criteria or norm of how #imagination should be. It can be as you want it to be or as you imagine it to be!

Nicely done Lego!