HAVE A BREAK, HAVE A KITKAT YOGHURT SAKE!

#Japan is known for introducing exotic flavours of KitKat every year and a lot of those flavours may not even be accepted beyond the island, but these innovations drive the brand in Japan in a big way.

Their recent launch is KitKat Yoghurt Sake, which is an extension to the Sake KitKat that was launched in 2016. This new variant is in collaboration with former Japanese soccer star and now accomplished sake connoisseur Hidetoshi Nakata, who is bringing this special sake combination - rice wine made with super rich Jersey yoghurt into the chocolate world.

As a #chocolate lover and a KitKat fan, you may or may not be comfortable with the idea of seeing #KitKat in such a unique flavour, however the Japanese consumer will be paying a premium price for these chocolates coming in an eye-catching sky-blue packaging.

If you are a tourist traveling to Japan anytime soon, these alcoholic Kitkats might be something you want to add to your souvenir list.

If you want to know how KitKat become such a big craze in Japan, then this NY Times article would be the perfect place to start. Be prepared to be surprised and shocked.

https://www.nytimes.com/interactive/2018/10/24/magazine/candy-kit-kat-japan.html

GREEN TEA IN A GUMMY

If you are in a rush and have no time to wait for that warm cup of green tea, but still want to enjoy the benefits, then the answer is here. 

Three New York entrepreneurs have come together and launched gluten-free gummies that come infused with #Matcha, giving you the fix of a green tea in a quick and convenient way. This is a good combination of functionality and fun. 

Currently available in a few select retail channels in USA (online and offline), the product will be scaled up, depending on the response. 

Matcha in a solid format is not something new. Chocolate brand KITKAT has been selling KITKAT Matcha for a few years now in the markets of Japan and Malaysia, and earlier this year, they had also done a Green Tea Matcha launch in Europe. There are other chocolate players also that have been selling a green tea flavour in their portfolio. 

With the acceptance of #greentea and matcha becoming more mainstream worldwide, we will continue to see it evolve into multiple products across different markets. The launch of these gummies is one more indication of that trend. 

What is your preference? A green tea in its pure form or green tea in a product format like this?

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Pic courtesy: Matcha Bears

LEGO FRIENDS TV SET

2019 marks the 25th anniversary of the iconic TV series #Friends featuring characters Rachel, Monica, Phoebe, Chandler, Joey and Ross. 

To celebrate this milestone, #Lego has launched a special Friends set that features not only all the characters but also other recongizable items from the show - Phoebe's guitar, the Central Perk sofa, coffee machine, Gunter and his cash register.

It is a 1,070 piece set that allows fans to go back into nostalgia and relive those scenes and those characters. 

Lego invites ideas and suggestions for its sets from its fans and the idea for this special set also came from a consumer.
Lego is a brand that is not only relevant to kids but it also has a very strong following and engagement from adult consumers as well and therefore this launch is perfect to get them hooked yet again.

POWER OF COLOUR

There is a lot of thought that goes in every logo, packaging design, product design and other attributes of a brand. While multiple factors do play a role, #colour is definitely one of the most important ones because catching the attention of the consumer even before consumption is crucial, and visual cues like colour can help in that aspect. Here is an infographic from #Ogilvy USA that gives an insight into how most #brands use colour. The rules aren't set in stone and there will be quite a few cases of brands and marketers who have broken the norm, but it is a good indication of the usual approach. Now please have a look at your favourite brands and see if they are following this approach or not. 
I will be happy to discuss examples that you have come across. 

                               Image Credit: Ogilvy USA
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                               #logo #packaging #kunalviews #design

GALAXY NOTE 10: TAKING MOBILE TO THE NEXT LEVEL

The battle for market dominance in the #mobile business continues between #Samsung and #Apple, and with each launch, the intensity heats up further. Yesterday, Samsung introduced its new range of #Galaxy Note 10 and 10+ phones. As expected,the phone comes packed with a host of new features. Some of the interesting ones that caught my eye are:

1. The ability of the S Pen to turn writing into text and save as a PDF or a Word file so that notes can be sent directly after a meeting. 
2. Touch free gesture control from the S Pen, allowing you to even take photos, zoom in or out, change the mode and much more. 
3. Optimized gaming experience customized to each gamer. 
4. Camera that adjusts the blur in videos. 
5. 3D Scanner and Augmented Reality to make your videos even more interactive and engaging. 
6. One Terabyte of memory space, equal to a laptop. 
7. Collaboration between Samsung and #Microsoft to allow a seamless experience and integration between the phone and computer. In fact, Satya Nadella himself came on stage yesterday at the Samsung event to announce this collaboration. 

Your move Apple?

Check out the complete video below to know all the details. 

Video Credit: Samsung YouTube Channel

                  #technology #future #kunalviews #connected #devices #phones #innovation

DISABLE TO THISABLE

hashtag#Ikea just won the #CannesLions Health & Wellness Grand Prix for their ThisAbles project that was executed in Israel in collaboration with #McCann.
Ikea Israel launched a set of furniture that anyone can download and make using a 3D printer in order to make their products more usable by people with disabilities. A total of 13 ThisAble designs were launched, built on the insight of the struggles that disabled people face in their daily lives. The objective of this project was to democratize design, making it more affordable, more beautiful and most importantly more inclusive. It is a great initiative and something that all other furniture manufacturers should also start thinking and working on. Congratulations to Ikea for the initiative and for winning the Cannes Lions Grand Prix. 

                             #design #innovation #inclusiveness #diversity #creativity #Israel