SAMSUNG GOOD VIBES

hashtag#Innovation doesn't always come by asking the consumers. Great innovation often comes by understanding the consumers and their problems beyond what they are telling you. 

This requires observation, empathy, understanding and realization that your easiest solution may still not be working for a set of people due to various reasons. 

#Samsung seems to be understanding consumers quite well, and then coming up with solutions to their problems. They have just launched an app - Good Vibes, which is a two-way communication app for the deafblind, built on Morse Code that allows them to feel words being said to them. It gives them an opportunity to significantly change their ability to communicate and share emotions with their loved ones. 

To announce the launch in #India, they introduced a very powerful and emotion packed film that makes you sit up and notice! This is the power of a meaningful innovation.

IDEAS IN THE SHOWER?

Do you get amazing ideas in the shower, which you forget by the time you come out? Is your creativity at its peak, when taking a shower and then it seems to have gone for a walk when you sit down to write those ideas? 

I think this is true for lot of people, and that is why Calmar Consulting Corporation in USA understood this need and launched a very simple yet innovative product - Aqua Notes.  

As the name suggests, it is a waterproof note pad so that you do not miss out on those brilliant ideas anymore!

This is what they say on their website:

AquaNotes® are made of waterproof paper that is totally recyclable, environmentally friendly, and non-toxic. Each pencil is water resistant and is made with Incense Cedar wood, a responsibly harvested renewable resource meeting stringent environmental requirements. Even the ink used to print the logo and company information on the notepad is soy based.

I think it is a wonderful innovation!

hashtag

#innovation #idea #creativity #kunalviews #consumer #insight #consumerinsight #productivity #productidea #design #productdesign

DISABLE TO THISABLE

hashtag#Ikea just won the #CannesLions Health & Wellness Grand Prix for their ThisAbles project that was executed in Israel in collaboration with #McCann.
Ikea Israel launched a set of furniture that anyone can download and make using a 3D printer in order to make their products more usable by people with disabilities. A total of 13 ThisAble designs were launched, built on the insight of the struggles that disabled people face in their daily lives. The objective of this project was to democratize design, making it more affordable, more beautiful and most importantly more inclusive. It is a great initiative and something that all other furniture manufacturers should also start thinking and working on. Congratulations to Ikea for the initiative and for winning the Cannes Lions Grand Prix. 

                             #design #innovation #inclusiveness #diversity #creativity #Israel