#Ikea just won the #CannesLions Health & Wellness Grand Prix for their ThisAbles project that was executed in Israel in collaboration with #McCann.
Ikea Israel launched a set of furniture that anyone can download and make using a 3D printer in order to make their products more usable by people with disabilities. A total of 13 ThisAble designs were launched, built on the insight of the struggles that disabled people face in their daily lives. The objective of this project was to democratize design, making it more affordable, more beautiful and most importantly more inclusive. It is a great initiative and something that all other furniture manufacturers should also start thinking and working on. Congratulations to Ikea for the initiative and for winning the Cannes Lions Grand Prix.
#design #innovation #inclusiveness #diversity #creativity #Israel
Ikea Israel launched a set of furniture that anyone can download and make using a 3D printer in order to make their products more usable by people with disabilities. A total of 13 ThisAble designs were launched, built on the insight of the struggles that disabled people face in their daily lives. The objective of this project was to democratize design, making it more affordable, more beautiful and most importantly more inclusive. It is a great initiative and something that all other furniture manufacturers should also start thinking and working on. Congratulations to Ikea for the initiative and for winning the Cannes Lions Grand Prix.
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