#JBL, the headphone and loudspeaker manufacturing company wanted to make an impact about their noise cancelling headphones. So, in 2017, the ad agency Cheil HongKong created a series of brilliant print ads where they displayed images like crying babies, barking dogs, Donald Trump and Kim Jong-un arguing and showed the impact of their noise-cancelling headphones and how it helps in blocking out all kinds of chaos, even when you are in the middle of it.
The layout was quite dramatic, consistent and eye-catching and the illustrations were done in such a way that the empty space between two speaking mouths formed the shape of a headphone. Each character can be seen in a state of peace and bliss despite what is happening around.
I just loved their #creativity, wit and messaging.
#advertising #print #communications #marketing
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