WHEN YOU ARE BORN TO DO IT, JUST DO IT!

What powerful lines to end an ad like this! 

Of course, it has to be #Nike, but here are the details that make it more important: This ad from South Africa features athtlete Caster Semenya, who is a 2016 Olympic gold medallist at the 800m events. In 2009, when she won the World Championships, questions were raised about her sex, resulting in her having to stay out of competition for eight months till everything got cleared. It was not easy after that as there were more controversies hampering her training quite regularly. But, she did not give up and she came back with a bang! On 16 April, 2016 Semenya became the first person to win all three of the 400 m, 800 m, and 1500 m titles at the South African National Championships, setting world leading marks. On 20 August, 2016, she won the gold medal in the women's 800 metres at the Rio Olympics with a time of 1:55.28.

This ad won a #CannesLions Bronze this year for the agency Wieden Kennedy Amsterdam and there is no surprise why.

BLOCK OUT THE CHAOS!

hashtag#JBL, the headphone and loudspeaker manufacturing company wanted to make an impact about their noise cancelling headphones. So, in 2017, the ad agency Cheil HongKong created a series of brilliant print ads where they displayed images like crying babies, barking dogs, Donald Trump and Kim Jong-un arguing and showed the impact of their noise-cancelling headphones and how it helps in blocking out all kinds of chaos, even when you are in the middle of it. The layout was quite dramatic, consistent and eye-catching and the illustrations were done in such a way that the empty space between two speaking mouths formed the shape of a headphone. Each character can be seen in a state of peace and bliss despite what is happening around. I just loved their #creativity, wit and messaging.

                                 #advertising #print #communications #marketing

DISABLE TO THISABLE

hashtag#Ikea just won the #CannesLions Health & Wellness Grand Prix for their ThisAbles project that was executed in Israel in collaboration with #McCann.
Ikea Israel launched a set of furniture that anyone can download and make using a 3D printer in order to make their products more usable by people with disabilities. A total of 13 ThisAble designs were launched, built on the insight of the struggles that disabled people face in their daily lives. The objective of this project was to democratize design, making it more affordable, more beautiful and most importantly more inclusive. It is a great initiative and something that all other furniture manufacturers should also start thinking and working on. Congratulations to Ikea for the initiative and for winning the Cannes Lions Grand Prix. 

                             #design #innovation #inclusiveness #diversity #creativity #Israel

TODAY AT APPLE

When you are #Apple, you are not in the business of selling products, you are in the business of selling an experience. The question is that once you have opened hundreds of stores all around the world, how do you keep generating footfalls continuously, not only from your existing customers but also from your potential customers? By offering them new experiences in the retail stores! 'Today at Apple' is a series of creative and educational programs that take place at the Apple stores, designed to inspire customers to learn new skills and take their passions further. Launched in 2017, this simple yet effective activation strategy ensures that people keep coming back to the stores to learn, to play and to form a stronger emotional bond with Apple, which is the ultimate goal of every brand. This case study won the Brand Experience & Activation Grand Prix at #CannesLions last year.

                                    #activation #brand #marketing #retail #strategy #Cannes